customer
ROUSH Performance manufactures performance parts for vehicles such as Ford Mustangs and F150s that are sold to dealer partners to install on their customer's vehicles.
challenge
ROUSH Performance has an existing B2C site that they use to sell to customers but did not have an effective way for partner dealers to buy from them online or receive pre-negotiated discounts. All sales interactions with the dealers required sales associates to work with them directly over the phone or by e-mail. They do have an existing dealer portal where the dealers can see parts and prices, but they cannot order or interact with the ROUSH Performance account team.
solution
Eagle Creek created a Salesforce B2B storefront that models the look and feel of ROUSH’s existing B2C site. We built out integrations with ROUSH's PeopleSoft ERP system so that account, address, product, price, and invoice data can be maintained in PeopleSoft and fed into Salesforce. This avoids dual maintenance and prevents the systems from getting out of alignment. Additionally, the store provides the partner dealers with the ability to order parts at their negotiated price, create cases for the ROUSH Performance account team, see order and case history as well as print invoices.
