Charlotte’s Web was inspired by Charlotte Figi. Charlotte experienced a reduction of epileptic seizures after her first dose of CBD at five years old. Her usage of Charlotte’s Web was featured in the 2013 CNN documentary “Weed”. Since then, the demand for Charlotte’s Web products has increased among children with epilepsy.
When we engaged with Charlotte’s Web, they had seen exponential growth the year before and they were starting to experience growing pains. Their sales staff received orders by phone, e-mail, and text messages, which led to errors and to some orders being missed. Once the orders were received, the sales associates had to enter all B2B orders into their systems by hand, which was not sustainable and led to errors.
We built the B2B storefront to the branding and web design specifications of their award-winning B2C site. Once it was completed, Salesforce B2B Commerce enabled their customers to enter and manage their own orders, which freed up their sales teams to work on building new business and continued growth of existing business rather than taking and entering orders. The Re-order functionality in Salesforce B2B makes it easier, faster, and more efficient for customers to place their own orders than it was for the sales team to enter them. Fully integrating Salesforce B2B with Charlotte’s Web’s ERP, provided a fully automated ordering system in phase 1 and that became the foundation for turning Salesforce B2B into a customer portal in phase 2 where customers can manage their orders as well as pay their invoices.
Eagle Creek has developed an approach to Salesforce® CRM implementations and upgrades to ensure that not only are they implemented with a proper foundation, but that they are also designed with the future needs of the organization in mind.
This approach allows our customers...