From its inception in 1886, the Baptist General Convention of Texas (BGCT) has been actively involved in education and social ministries, as well as evangelism and missions. The BGCT has supported and/or established numerous schools, including Baylor University, the world’s largest Baptist university, and Southwestern Baptist Theological Seminary (now operated by the Southern Baptist Convention), currently the largest seminary in the world. The BGCT has assisted in the development of seven hospitals, four children’s homes and five senior homes. The Convention also assists in starting hundreds of new churches each year as it strives to share the gospel with every person in the state of Texas.
BGCT was looking to leverage cloud technology to support their growing relationship needs with several organizations, as well as create a streamlined communication channel with the new relationships being built on the yearly basis. This would facilitate improved customer understanding and it would allow BGCT to progress their mission at a pace that keeps up with the ever-changing demands of their customers.
Eagle Creek was selected for technological expertise, ease of engagement, knowledge of their current CRM (Siebel) application and versatility. The solution was built utilizing the Salesforce Service Cloud and leveraging a Lightning framework to provide a responsive user interface and reporting capabilities. Due to the complexity, this was built using three tools: Salesforce, Conga (a Sales AppExchange app) and Oracle BI Publisher. Utilizing the Salesforce product suite, the client has been able to streamline customer communications, operations, and service and gain a consolidated understanding of their customer at every stage of the journey.
Eagle Creek has developed an approach to Salesforce® CRM implementations and upgrades to ensure that not only are they implemented with a proper foundation, but that they are also designed with the future needs of the organization in mind.
This approach allows our customers...